Why paid search still beats social
When starting a company, finding ways to grow it’s footprint is a priority.
Without generating “foot” traffic, your business is not going to go anywhere. Without generating targeted traffic, it will grow, but with no sales to show for it.
A lot of people first look at social media as the way to go, and it makes sense, it’s what they use and are already used to.
But, let me tell you now, the ROI on your efforts on social aren’t that great. You might get a lot of awareness and brand presence, but people aren’t on social media to buy anything, they’re there to be entertained.
So what do you do instead? The answer is search. Specifically, Paid Search (PPC).
Paid search is one of the best ways to drive new sales.
You appear in the results as soon as you turn the tap on (start a campaign), search users are results orientated, and paid search can be highly targeted.
The whole point of paid search is to drive sales and generate an ROI on your ad spend, over social that is just to grow a channel and pray it somehow translates to income.
If you’re going for brand presence, social media is fine. But if your business needs an income, focus on paid search and worry about brand presence once you’ve established your business as profitable.