With paid ads taking up more and more space on search engines and zero-click searches being increasingly used by Google, it’s getting harder and harder to get clicks organically.
Some strategies I’ve come across to counteract this is to use multiple channels to get clicks outside of Search (Facebook, Twitter, LinkedIn, Podcasts, etc). And re-purposing content so that it can work across these multiple channels.
How do you think we’ll have to adapt to search in 2021? And what strategies are you currently using to adapt to search now?
I hadn’t thought of voice search, but with hands free and home assistants like Alexa it makes total sense.
I agree. It’s been quality over quantity for a while now, and it’s just getting more so. YouTube and Google rankings are starting to behave the same. It’s the quality of the video, just like it’s the quality of the article, that counts.