How to market to Generation Z
The wellness economy. Such a beautiful… And profitable… Trend
In 2019 and 2020 the wellness trend has been worth trillions, being worth 4.2 trillion in 2019 alone.
In generations past it was about fast food and cigarettes, but Generation Z is different. Generation Z wants avocado, gluten-free bread, rose quartz crystal and CBD balm.
Now more than ever, people are identifying with what they eat, where they do and what they wear.
Environmentally sustainable clothing, Instagram worthy photos in nature…
Generation Z wants to identify with eco-friendliness and healthy living, or in a broader term “wellbeing”
Learn to leverage this trend if you want a slice of the trillion dollar pie.
Eco-friendly packaging? Marketing campaigns emphasising self-love?