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Activity Feed Forums Traffic Sources Pay Per Click Google or Bing?

  • Google or Bing?

     Joey updated 1 year, 9 months ago 3 Members · 5 Posts
  • Joey

    December 9, 2020 at 4:09 am

    Let’s ask the ultimate PPC question and see if we can come to a definitive answer.

    Which PPC network is worth my time and energy – Google? Or Bing?

    My thoughts are…

    Why Google?

    Ran across two networks – Search and Display

    Why Bing?

    Less competitive

    Integrated with Yahoo! And AOL Search – Ads displayed on Bing are also displaying on Yahoo and AOL

    The Question

    Do you display ads on Google alone? Bing alone? Or place ads on both search engines?

  • Jayson

    December 10, 2020 at 6:25 am

    Google always. The best search engine for decades and has something like 95% market share.

    • Joey

      December 10, 2020 at 2:34 pm

      It’s hard to argue with 95% market share…

  • Ivanka

    December 10, 2020 at 6:27 am

    Bing is mainly centred to the US, so it is limited to that market. But it does have a lot of potential in this market, especially as a less competitive and underutilised resource.

    But if you want to scale, you need Google.

    • Joey

      December 10, 2020 at 2:35 pm

      My business isn’t location specific, so maybe I should do both. Google for the scale ?, but Bing for the easier US reach ?

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