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Activity Feed Forums Traffic Sources Pay Per Click Google or Bing?

  • Google or Bing?

    Posted by Joey on December 9, 2020 at 4:09 am

    Let’s ask the ultimate PPC question and see if we can come to a definitive answer.

    Which PPC network is worth my time and energy – Google? Or Bing?

    My thoughts are…

    Why Google?

    Ran across two networks – Search and Display

    Why Bing?

    Less competitive

    Integrated with Yahoo! And AOL Search – Ads displayed on Bing are also displaying on Yahoo and AOL

    The Question

    Do you display ads on Google alone? Bing alone? Or place ads on both search engines?

    Joey replied 2 years, 1 month ago 3 Members · 4 Replies
  • 4 Replies
  • Jayson

    Member
    December 10, 2020 at 6:25 am

    Google always. The best search engine for decades and has something like 95% market share.

    • Joey

      Member
      December 10, 2020 at 2:34 pm

      It’s hard to argue with 95% market share…

  • Ivanka

    Member
    December 10, 2020 at 6:27 am

    Bing is mainly centred to the US, so it is limited to that market. But it does have a lot of potential in this market, especially as a less competitive and underutilised resource.

    But if you want to scale, you need Google.

    • Joey

      Member
      December 10, 2020 at 2:35 pm

      My business isn’t location specific, so maybe I should do both. Google for the scale ?, but Bing for the easier US reach ?