Everybody hates cold calling, but it is also a highly effective strategy to generate leads and sales… When done correctly.
For me, the most important thing that has made me successful is managing my tone. When I rush speaking and don’t annunciate clearly, I get hung up on every time. But, when I speak slowly and with authority, people are naturally interested to hear more.
Another thing that works for me is to not take too long to get to my benefit statement. I usually start my phone calls as if to imply that the cold call should already know me.
“Hi, this is Ivanka? From OnlineIncome?”
It is a pattern interrupt that stops the default behaviour of hanging up on the call, and if I quickly follow up with what I have to offer, the phone call goes well more often than other techniques.
So what works for you? What techniques get you the most success?
Tonality definitely matters. I’ve especially found this when trying to sound genuine. Fake people sound overly enthusiastic and you know they’re only interested in their sales numbers and not you. You also don’t want to sound too cold and machine-like. Just don’t force a tone at all. Sound like yourself, be human.
People care more about what you’re saying then how you say it. They connect with you first as a person and then towards what you’re talking about. A person decides from your tone if they would like to talk to you further or not.
To connect personally, introduce yourself before beginning your pitch.
And I’ve found a good strategy is to talk as little as possible to connect with your prospect, and then simply offer to email them more information.